Do you want to work for the fashion system, lifestyle, wellness and events?
Become Manager with a Master in Fashion Direction or with a Master in Lifestlye Management
FILL THE FORM FOR REQUESTING AN ORIENTATION INTERVIEW (LIVE OR BY DISTANCE) WITH OUR DIRECTORS
Discover the master that satisfies your ambition with an interview with a Director of MFI.
September 30 2019
Deadline to request an orientation interview with the Director
The availability of the Director is limited and priority will be given to those who first make the interview’s request.
News 2019-2020Milano Fashion Institute allows students to schedule an orientation interview with the Director of the master before the enrollment. During the interview, the Director will individually deepen the student's needs, will answer his questions, and, above all, will try to direct him/her to the master most suitable for his/her profile, in terms of career prospects, of internationality and future profession.
If you wish to schedule an interview, click on the button below and proceed inserting your contact details. The availability of the Director is limited and priority will be given to those who first will make the interview’s request.
Advantages
Milano Fashion Institute is a interuniversity institute for the higher education in the fashion industry founded in 007 by three Milan universities of excellence: Bocconi University (ranked 6° Worldwide, Masters in Management, by Financial Times, 2018), Cattolica University (ranked among the first 100 Universities in the world, 2018) and Politecnico di Milano (ranked among the top 20 Universities in the world in all three areas: 17° in Engineering, 9° in Architecture and 5° in Design, by QS, 2019).
It is a unique initiative in Europe which offers to the Masters’ participants:Unique skills
Integration of multidisciplinary competences in Management, Design and Communication for fashion and lifestyle.
Transversal Competences
Competence and understanding of all operations along the supply chain and key processes of the fashion system and lifestyle companies: how to plan a collection, how to create a retail or marketing strategy, how to manage fashion communication, events, design and wellness.
Interaction with companies in the sector industry, design, wellness and events.
Training through interaction and exchange with companies of the fashion industry and lifestyle throughout the year: field projects, internship, guest speech and lectures!
High Specialization
Through innovative teaching methods, case studies, field project in order to train profiles of high interest for companies.
Stage
Curricular experience of at least three months in fashion companies in order to be inserted in the job market in an immediate and qualified way.
Professors of excellence
Researchers and lecturer from Bocconi University, Università Cattolica and Politecnico di Milano, along with successful managers of leading companies of the Italian and international sector.
Discover the most suitable master for your expectations with an orientation interview with your Director of Master. Brand, Product, Business or Communication?
Are you undecided between different Masters? Ask an orientation interview with our Academic Coordinator in order to evaluate together what course is the most suitable for your professional aspirations!
Are you an international students? Ask for a distance orientation interview with our Director of Master through skype!
LIFESTYLE MANAGEMENT: DESIGN, WELLNESS & EVENTS
Director: prof. Arturo Dell’Acqua Bellavitis
Next start: 20 January 2020
The Master in Lifestyle Management: Design, Wellness & Events is aimed at training those professionals who will act as a bridge between creative and managerial processes in the lifestyle and creative based industries. From being junior brand manager, to product manager, merchandising manager, or event manager, the common denominator is to understand and manage the complexity of creative design processes, as well as projects aimed at designing services, intangibles, brand identities and powerful storytelling.Traditional companies, from fashion to design, are radically re-thinking their business models, designing new strategies for targeting new customer segments, and addressing the needs of a new, demanding, unexpected customer base. That’s why brands are moving into lifestyle, from fashion, to design, wellness, experiences and event management too.
This requires a solid knowledge of an offer system typically designed around symbols, values, intangibles, know-how, blended with craftsmanship and the art of inspiration, starting from the excellence system of the Made in Italy, evolving into Lifestyle branding and the Italian Lifestyle.
When boundaries are erased, compelling challenges come to the front row of a new meta-industry.
Merging traditional skills, designing and marketing brand experiences, the Master in Lifestyle Management represents the link between business management and design management.
From tailoring innovative "customer-centric" strategies, to envisioning Lifestyle Startups.
The main professional roles are:
- Junior Brand Manager, for the management and planning of the characteristic brand processes of the design, wellness and lifestyle sectors.
- Junior Marketing Manager, for the design and management of marketing processes and custome relationship management.
- Junior Merchandiser, for the management and implementation of strategies and techniques for the construction of collections architectures, in the lifestyle, design, and wellness sectors.
- Junior Product Manager, for the management of product development processes, from physical products to services, to experience, in line with the business development strategies.
- Junior Licensing Manager, for the joint coordination, together with the product management team, of brand extension projects, both within licensee companies of different sectors (lifestyle, design, cosmetics), and within fashion companies that implement brand extensions strategies.
- Art Director Assistant, for creative supervision of both experiential and product projects, starting from the definition of concepts, contents, visual and aesthetic-design aspects.
- Trend Analyst, for the identification and understanding of contemporary, established and emerging trends, from marketing to trend forecasting as input for the definition of business development strategies.
- Event Designer, for the creation, design and conceptual development of brand events and experiences, including retail, in the various sectors with high symbolic content and not only.
- Event Manager, for the management of the project management processes and the coordination of the organization of events and trade shows, with responsibility for the technical, logistical, creative aspects, and related activities of brand building, marketing strategy and communication strategy.
- Digital Content Manager, for the management and design of digital content and storytelling strategies, related to a product, an experience, a collection, or a brand, in coordination with the marketing team.
The Master Course is completely in English.
An Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students.
Master in BRAND & BUSINESS MANAGEMENT
Director: prof. Francesca Romana Rinaldi
Next start: 20 January 2020
FROM BUYING TO DIGITAL FASHION MARKETINGFashion Buyer. Marketing Manager. Omnichannel Strategist.
Managing the business of a Fashion Company means to combine fashion marketing, fashion management and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible of the business management in the world of fashion and luxury.
First step: studying the business models, their evolution, and their business strategies in the industry.
Second step: recognizing and studying the different retail and business channels, the underlying business logics and in their specific operations: from fashion buying and retail merchandising, to sales & digital management.
Third step: understanding the consumer and the relationships between different channels. From the analysis of customer’s behaviors and the influence of the sensory design and their lifestyles, until the omnichannel strategy and the digital integration.
Our objective: to put the consumer at the center, to create seamless experiences that connect all the different touchpoints, and to know how to identify and to generate and plan successful business and retail strategies.
The main professional roles are:
- Fashion Buyer, for the planning and the selection of collections for the retail;
- Digital Manager, for the management of the online retail;
- Sales Manager, for managing the collections’sales process;
- Retail Area Manager, for the development and coordination of direct and franchise stores;
- CRM Manager, for the management of customers and markets;
- Visual Merchandiser, for the design and management of store concept;
- Store Manager, for the management of different formats;
The Master Course is completely in English.
An Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students.
Master in BRAND & PRODUCT MANAGEMENT
Director: prof. Alba Cappellieri
Next start: 20 January 2020
The Master in Fashion Direction :Brand &Product Management (transformation of the previous Master in Fashion Project Management)is aimed to form professionals, with different skills, that are able to contribute to the process of brand management and collection development. They are professional figures that integrate multi-disciplinary skills (design - management - communication), much in demand by fashion companies formed but that are not formed by the traditional educational courses, usually oriented exclusively to a single discipline. These professionals are able to manage and coordinate the process of brand management, from the declination of the brand language on the different lines, to the planning and development of the collections, and finally up to the management of product’s communication to the trade market.Thus, the professional figures represent the ideal connection between the conception of creative products and their integration into managerial processes, at different levels: corporate, brand and business unit.
Because this is an highly innovative area, the potential of the profile will be developed through a selection process that favors participants coming from different educational background (mostly from degrees in communication, design, management, but not only these), in order to create within the classroom all the skills and competences that are typical of cross-functional company teams.
The different backgrounds of the participants make possible the development of interdisciplinary skills and competences of "creative retail management", able to communicate with all the areas and professionals figures of the fashion companies, both creative and managerial oriented.
The professional figures that are formed are junior profiles able to support in a qualified way the processes of product management & buying, merchandising and pricing, line building, brand management, fashion coordination, licensing management, trade marketing & communication.
The Master Course is completely in English.
An Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students.
Master in BRAND & COMMUNICATION MANAGEMENT
Director: prof. Carla Lunghi
Next start: 20 January 2020
Brands have a cultural identity, which often comes out from the products and the company’s technical expertise and craftsmanship, while in other cases, it is the result of a careful strategy and communication architecture. The management and exploitation of this area are increasingly important for global competitiveness of fashion companies. In this area, professionals are required to possess skills in order to be able to interact with all the segments of the supply chain from design to product management to marketing and retailing. As a matter of fact, many companies are looking, at these roles, for professionals with a multidisciplinary background, who are able to interact with the various “cultural languages”, and understand the sophisticated different feelings, moods and approaches that different market’ segments and targets possess. Taking into account the increasingly more often global competition and thus the need for a direct dialogue with partners and customers coming from cultures that are different from the European and Western ones.Thus, the capability to translate this cultural heritage into policy guidelines for the brand positioning and the international business success can be the next challenge that companies are facing in the near future.
The Master in Brand & Communication Management is aimed to training young professionals with advanced communication skills (i.e. verbal and visual),a deep artistic and cultural knowledge, together with organizational and management skills.
Because this is an highly innovative area, the potential of the profile will be developed through a selection process that favors participants coming from different educational background (mostly from degrees in communication, design, management, but not only these), if demonstrating a significant interest to all the signs of social and cultural innovation and their possible translation into policy instruments. A classroom of students from different backgrounds recreates the skills of the typical cross-business teams and promotes the conditions for the development of skills and abilities in terms of both linguistic (verbal and visual) innovation and creativity, together with project innovation in the field of communication, thereby enhancing the Heritage and the construction of the corporate identity.
The professional figures that are formed through the Master in Fashion Direction :Brand &Communication Management are Junior professionals able to support in a qualified way the STYLE and MARKETING areas, as Fashion Stylists, Visual and Artistic Researchers, and Trend Analysts; the COMMUNICATION area, as Communication Manager, Social and New media Manager, Fashion Editors, and Events Manager; lastly, the CULTURES &HERITAGE area, as Cultural Heritage Manager, or Corporate Sustainability Manager.
The Master Course is completely in English.
An Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students.
MASTERS’ STRUCTURE
1 year University Masters. 1200 hours, for an educational model characterized by multi-disciplinary activities conducted by teachers from three universities along with experts coming from the most important and qualified companies in the industry.The project draws on innovative teaching methods including the following activities:
| WARM UP - 40 HOURS |
| QUANTITATIVE TOOLS & PROJECT TOOLS - 20 HOURS |
| FASHION/LIFESTYLE PILLARS - 140 HOURS |
| FASHION/LIFESTYLE PROCESSES - 180 HOURS |
| FASHION CURIOSITY - 30 HOURS |
| LIFESTYLE CURIOSITY - 20 HOURS |
| LIFESTYLE PRACTICES - 720 HOURS |
| FASHION PRACTICES - 790 HOURS |
| FIELD PROJECTS - 278 HOURS |
| LIFESTYLE FIELD PROJECTS - 220 HOURS |
| EMPOWERMENT & CAREER MANAGEMENT - 32 HOURS |
| LIFESTYLE EMPOWERMENT & CAREER MANAGEMENT - 80 HOURS |
| STAGE - 480 HOURS |
JOB MARKET
The profiles formed in the four Masters are a sort of "hybrid", with multi-disciplinary training, able to act proactively as "intermediaries" between the purely creative profiles, and purely managerial profiles, and lastly communicative profiles. According to the Master, it is possible to join a fashion company for different processes:- for brand management and the management of the fashion product (brand manager assistant, product manager, merchandiser, line builder)
- for the lifestyle management, the ideal connection between the creative ideation of the products and their integration in managerial processes (junior brand manager, junior marketing manager, junor merchandiser, junior product manager)
- for the business manager and the marketing (fashion buyer, marketing manager, retail manager, CRM manager, store manager assistant)
- for the management of communication (digital PR, Event manager, communication manager, social media manager, fashion editor)
High Specialization
In particular, the figures formed have competences that often in companies are acquired after years of experience in various professional areas, thanks to the multidisciplinary contents given by the Faculty of three excellent universities.Contacts
For any information please contact our responsible:MILANO FASHION INSTITUTE
Via Sarfatti, 25
Phone: 02.3031.6640
Fax: 02.58362530
Tidak ada komentar:
Posting Komentar